Specializations

Marketing

This specialization provides knowledge of applications and in-depth analysis in preparation for careers in marketing management, product management, strategic planning and marketing entrepreneurship. The expertise and skills acquired are designed for lifelong value in domestic or international marketing.

Required Courses:

MKTG 760	Global Marketing Management
MKTG 780	Market Information and Research

Elective Courses:

MGMT 757	E-Commerce and Supply Chain Management
MGMT 780	International Management
MKTG 796	Marketing Practicum
MKTG 762	Market Opportunity Analysis