This specialization provides knowledge of applications and in-depth analysis in preparation for careers in marketing management, product management, strategic planning and marketing entrepreneurship. The expertise and skills acquired are designed for lifelong value in domestic or international marketing.

Elective Courses (select any four of the following)

MKTG 742 Social, Nonprofit and Public Sector Marketing
MKTG 755 Integrated Marketing Communications
MKTG 760 Global Marketing Management
MKTG 762 Market Opportunity Analysis
MKTG 770 Product and Brand Development and Management
MKTG 775 Customer Analysis and Relationship Management
MKTG 780 Market Information and Research
MGMT 757 E-commerce and Supply Chain Management
MGMT 780 International Management
MKTG 796 Marketing Practicum